Celebrity mags pull through a slump

Celebrity magazine US Weekly, and its newest competitor OK! aren't feeling the effects of slumping magazine sales, according to the New York Times.

Celebrity magazine US Weekly, and its newest competitor OK! aren't feeling the effects of slumping magazine sales, according to the New York Times.

US Weekly's circulation improved 10 percent in the second half of 2007, compared to the same period in 2006, giving it an overall circulation of more than 1.9 million. OK!, a publication originally started in the UK, saw a 23 percent jump, to 935,000. People magazine remained the powerhouse, according to the Times, with a circulation of 3.6 million, however, that number is down 3.5 percent after celebrity magazines across the board announced a round of price increases. Star magazine, National Enquirer, and Life & Style all dropped in circulation as well.

The other increase in magazine circulation comes from the cook magazine beat. Every Day with Rachael Ray jumped 67 percent from the second half of 2006 to nearly 1.7 million. Other cook magazines posted much smaller gains.

Newsweek and US News & World Report each posted unchanged circulation numbers at 3.1 million and 2 million respectively.

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