Volkswagen ups outreach efforts as it relocates HQ

AUBURN HILLS, MI: Volkswagen Group of America (VWA) has created a corporate communications department to spearhead recruitment and local outreach efforts after the auto company moved its headquarters.

AUBURN HILLS, MI: Volkswagen Group of America (VWA) has created a corporate communications department to spearhead recruitment and local outreach efforts after the auto company moved its headquarters.

About 400 posts will be transferred to the new headquarters, which will move from Michigan to Herndon, VA in April.

Outreach locally and nationally will aim to fill available jobs. The department is using its new Web site, launched on February 4, to solicit applicants. Internal communications efforts to employees, via Intranet site, are in place.

"We're very much focused on the transition to Virginia, with aggressive timelines to bring employees to the new headquarters," said Jill Bratina, director of communications for VWA. Bratina joined the company on January 1, the official date of the department's launch.

"The goal of the corporate communications function is to communicate the company mission, management vision, and the corporate values here in the US and how it relates to the larger global Volkswagen group," she added.

Overall, the group will push corporate outreach, leaving communications for individual brands to themselves.

"In the US, we're charting a new communications direction," Bratina said. "We're talking about the efforts the group has undertaken and why it's a leader in things like clean diesel and safety issues."

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