Buy.com picks Golin as AOR

COSTA MESA, CA: Internet retailer Buy.com has hired GolinHarris as its AOR for the e-commerce marketplace and to handle US efforts.

COSTA MESA, CA: Internet retailer Buy.com has hired GolinHarris as its AOR for the
e-commerce marketplace and to handle US efforts.

Jeff Wisot, VP of marketing for Buy.com, said five "major" firms pitched for the account.

Buy.com was "impressed by the firm's prior work and innovative capabilities," Wisot said.

Golin SVP Lisa Falcetti, who will lead the Southern California-based PR team, said the firm would build upon its experience working with online entities.

The agency will market product categories, such as the recently launched home goods, and its core business, electronics.

Golin will also "provide ongoing visibility for Buy.com, and elevate the brand" through media relations, new store launches, and services to increase its customer accounts, Falcetti added.

One initiative is the shopping service, Garage Sale, which debuted in its beta version on Facebook last fall. The service plans to allow users to advertise and auction personal goods on their profiles without a listing fee. Golin will promote its official launch, as well as other corporate initiatives.

"Because of the work by Golin, Garage Sale was covered on more than 40 different shows and published more than 400 times," Wisot noted.

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