New Balance retains CarryOn

BOSTON: Athletic products company New Balance has hired CarryOn Communications to promote global brand platform campaigns, after a competitive review. Agencies considered during New Balance’s RFP, included Bratskeir & Company, CKPR, and M. Booth & Associates. Partner firms, DKC and Regan Communications will continue to oversee New Balance’s New England-regional community relations and national consumer/product placement.

BOSTON: Athletic products company New Balance has hired CarryOn Communications to promote global brand platform campaigns, after a competitive review. Agencies considered during New Balance’s RFP, included Bratskeir & Company, CKPR, and M. Booth & Associates. Partner firms, DKC and Regan Communications will continue to oversee New Balance’s New England-regional community relations and national consumer/product placement.

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