P&G cautious as it looks to the future

Procter & Gamble announces its plans on keeping employment levels flat or slightly below current levels for the foreseeable future.

Procter & Gamble announces its plans on keeping employment levels flat or slightly below current levels for the foreseeable future. The move is intended to reduce costs amid a difficult environment for the consumer-products giant. How will all this effect marketing and PR? Chairman and CEO A.G. Lafley tells AdAge that while P&G will continue to hire entry-level marketers into its associate brand manager ranks, it very well might hire fewer than before. And CFO C.C. Daley recently addressed the moves by saying, “Consumers are clearly feeling some pressure and increasing demands for value.”

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