USC offers grad course on comms strategy

LOS ANGELES: The USC Annenberg School for Communication has created a graduate course on planning and mapping communication strategy. Called "Strategies of Influence: Managing Message, Reputation, Brand, and Buzz," the new course will be offered starting this spring and taught through on-site and virtual lectures.

LOS ANGELES: The USC Annenberg School for Communication has created a graduate course on planning and mapping communication strategy. Called "Strategies of Influence: Managing Message, Reputation, Brand, and Buzz," the new course will be offered starting this spring and taught through on-site and virtual lectures.

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