Clifford merges with Bratskeir

Holding company MDC Partners has acquired Clifford Public Relations and merged the firm with Bratskeir and Company.

NEW YORK: Holding company MDC Partners has acquired Clifford Public Relations and merged the firm with Bratskeir and Company.

Financial terms were undisclosed, but CEO Mike Clifford said he expects combined revenues of $8 million-plus for 2008.

The firm, rebranded as Clifford/Bratskeir Public Relations, will maintain offices in New York and LA. No layoffs are expected due to the acquisition.

Bratskeir principals Allyn Seidman, Mark Malinowski, and Mike Rosen have agreed to serve under Clifford as MDs.

Rosen said Clifford was targeted for acquisition because the firms had complementary client lists.

"We've been talking with Mike [Clifford] for the better part of the past year about what we thought this could do for the agency and for us," he added. "A little more scale does matter, and the opportunity to work with a talented group of individuals, as well as giving us exposure on the West Coast, was critical."

Clifford/Bratskeir is well positioned to offer its base of 50-plus clients PR and marketing services for high-end products, explained Clifford.

"We saw in Bratskeir deep and long-lasting relationships with best-in-class brands across a wide variety of categories in the consumer sector," he noted. "We had, historically, more of a luxury and designer skew, so the two do really complement nicely."

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