Q&A: Ray Kotcher

New Council of Public Relations Firms chair Ray Kotcher discusses the Council's direction for 2008. Kotcher, who is also CEO of Ketchum, talks about innovation, the agency search process, and the importance of research.

New Council of Public Relations Firms chair Ray Kotcher discusses the Council's direction for 2008. Kotcher, who is also CEO of Ketchum, talks about innovation, the agency search process, and the importance of research.

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