WorldWinner taps Greenough for media outreach

BOSTON: Greenough Communications is working on brand awareness efforts and viral marketing for WorldWinner. The online game provider selected the firm as its AOR, replacing Weber Shandwick.

BOSTON: Greenough Communications is working on brand awareness efforts and viral marketing for WorldWinner. The online game provider selected the firm as its AOR, replacing Weber Shandwick.

WorldWinner invited four firms to pitch for the $180,000-a-year account, including Greenough and WS. Allison Rynak, WorldWinner VP of corporate communications declined to name the other two agencies.

“[WS was] great with the traditional media relations, and we were looking for more of an integrated marketing program,” she said.

Greenough has targeted trade publications, lifestyle and consumer magazines and bloggers with media outreach. The agency will help to launch a WorldWinner blog and viral videos later this year.

The campaign is targeting women ages 25 to 54, the main participants of WorldWinner online games, such as Solitaire, Bejeweled 2, Family Feud, and Luxor, as well as Web sites that are prospective partners for the gaming company.

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