Online game helps fans get Lost

ABC is known for incorporating interactive Web elements into promotions for its hit show Lost. As the popular show returned to the air last week after a five-week hiatus due to the writers' strike, the most recently ABC/Lost online initiative is a game called LOSTscape.

ABC is known for incorporating interactive Web elements into promotions for its hit show Lost, including Web sites for Oceanic Airlines that give cryptic clues, a nickname-giving application just like character Sawyer, and even Lost Valentine e-cards. As the popular show returned to the air last week after a five-week hiatus due to the writers' strike (the first half of the season was completed before the strike and aired starting on Jan. 31), the most recently ABC/Lost online initiative is a game called LOSTscape, which contains hidden objects that fans must find to get clues about the show and upcoming episodes.

Fans can also register to win a trip to the San Diego Comic-Con, which will takes place in July. The executive producers of Lost, Damon Lindelof and Carlton Cuse, use the Comic-Con show to inform the media and fans of upcoming developments.

Lost fans maintain high interest in even the tiniest clue related to the show. But the inclusion of this game on the site adds a bit more interaction than just reading blogs and scouring the Internet for spoilers. Plus, a "watch the episode" and "buy the DVD" link that pepper the game page, encourages even more action, which is exactly what the producers want.

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