'Fortune' tops survey about rankings lists

NEW YORK: Fortune's Most Admired Companies and 100 Best Companies to Work For rankings are the most prized lists for corporations, a survey conducted this year by Burson-Marsteller showed.

NEW YORK: Fortune's Most Admired Companies and 100 Best Companies to Work For rankings are the most prized lists for corporations, a survey conducted this year by Burson-Marsteller showed.

Respondents also named CRO's 100 Best Corporate Citizens, BusinessWeek's Best Global Brands, Barron's 100 Most Respected Big Companies, DiversityInc's 50 Best Companies for Diversity, and the Financial Times' Best Places to work in the EU/UK.

From March 13 to March 31, Burson interviewed 103 decision makers in corporate communications, marketing, human resources, and PR.

Corporations can use the rankings as a grading system for their PR performances for a given year, said Carol Ballock, MD at Burson.

"[These are some] of the most manageable scorecards a corporate communications professional could have," she said.

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