Branded? LoyalTV.com encourages consumers to chat up favorite brands

LoyalTV.com [LTV], a recently launched Web site, is giving consumers the opportunity to post videos about their experiences with products running the gamut from Wilson tennis balls to apple peelers.


LoyalTV.com [LTV], a recently launched Web site, is giving consumers the opportunity to post videos about their experiences with products running the gamut from Wilson tennis balls to apple peelers.

Most people are only as faithful as their options, going as far as their pocketbooks will allow. This new site provides them the opportunity to air product grievances out in the open or celebrate a daily staple, which is the bulls-eye of online marketing.

Such a varied database of product reviews seems to align with most people's Google-search reflex, but begs the question of some posters' credibility (PR flack in disguise?), as they methodically explain their affection for random – and frankly uninspiring – objects, such as a Franke sink.

LTV's target is the 18- to 35-year-old demographic. While that would be useful for marketers to showcase enthusiastic brand ambassadorship, for consumers looking for the dirt on a dishwasher, a quick survey of the site reveals few negative reviews.

To be fair, the site only launched within the past two months and still seems to be just warming up. But what's the use of viral videos from consumers if there aren't a few passionate and prominently displayed naysayers? Isn't that what viral dialogue is all about?

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