This is an interesting format that combines two publicity tactics of publishing: book trailers and author talks. While the videos can be long (the five episodes average 50 minutes each), those interested in literature and culture will stick around. Many have even taken to commenting on the site.
Also hot online:
Fans of the not-even-premiered Joss Whedon show Dollhouse are mobilizing to "save" the show through DollhouseForums.com, which encourages fans to keep the program alive.
Need help figuring out the name of the song you've been humming all day? Midomi can help.
The new Web site for the Angelina Jolie movie Wanted includes restricted content, a widget, and a link to join the Fraternity of Assassins on Facebook.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins