Sex and the City grapples with younger audience interest

Fans of Sex and the City finally get their craving for more of the Manhattan foursome satiated as the film opens nationwide today. But the Wall Street Journal looks into the marketing challenge for the iconic show that is known for explicit sex as much as it is a tribute to sisterhood and trendy outfits.

Fans of Sex and the City finally get their craving for more of the Manhattan foursome satiated as the film opens nationwide today. But the Wall Street Journal looks into the marketing challenge for the iconic show that is known for explicit sex as much as it is a tribute to sisterhood and trendy outfits.

In recent years, Time Warner's TBS network has aired a cleaner version of the television show, attracting a new audience of teenagers who are technically not allowed to see the R-rated movie without an adult, WSJ says. "Today, New Line says that it's not marketing 'Sex and the City' to teens and that advance research shows that less than 5% of the interested audience is under 17. The studio did, however, purchase ad time for 'Sex and the City' on TV programs that turned out to have substantial teen audiences, including some in which more than 35% of the viewers are 17 or under, according to Nielsen Co," the report says.


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