Interacting with Social Media to Strengthen Communication Strategies

A PRWeek/Visible Technologies webcast: Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

A PRWeek/Visible Technologies webcast: Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Check out the archived webcast. To access slides from this event, click here

During this presentation you will learn:

  • The latest industry and vertical trends in brand monitoring and social media participation
  • How to use social media to bolster marketing and communication strategies
  • What communications benefits can be gained from engaging with online communities and customers directly
  • How you can achieve ROI from social media participation
  • How Dell is driving results by monitoring, tracking, and engaging in social media

Date: Thursday, June 19
Duration: One hour

Featured speakers
Jeff Zabin, research fellow, customer management practice, Aberdeen Group
Bob Pearson, VP of communities and conversations, Dell
Blake Cahill, SVP of marketing, Visible Technologies

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