On June 9, the Monday after Hillary Clinton officially ended her bid for president, Svedka ran a full-page ad in The New York Times offering her a coupon for Svedka products for the remainder of the election cycle; a thank you for making the election, "exciting."
The Svedka ads play on the presidential election with a mandate to put a "Fembot in the White House." The fembot is the brand spokeswoman, Svedka_Grl, a Barbie-doll-like robot with oversized breasts and an undersized waist.
With all eyes on the presidential election, tapping into that public interest for a marketing effort might have been a good idea. Unfortunately, Svedka_Grl is a far cry from Hillary Clinton. Pegging part of that fembot-featuring campaign on Clinton's concession, an event that many voters consider devastating, is misguided, even an insult to those who find the robot offensive.
While sexy women (apparently even fake metal ones) will always be enlisted to sell products, brands must be cautious that the use of "sex sells" doesn't cross the wrong line. For a vodka company that touts delicious drinks, the Hillary ad was tasteless.
2 - Ill-advised
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