This stunt will kick off a national series of five-minute blackouts running through September.
"Absolut is encouraging consumers and bar/nightclub owners to save energy," said Sarah Bessette, PR manager for Absolut Spirits.
To enhance the message, attendees at Outernational will be given the chance to pledge commitment to the environment through "Make a Statement" photo stations. The films of Global Cooling partner Live Earth will play during breaks.
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