Study finds 68% of black Americans online

LANHAM, MD: An estimated 68% of black Americans are online, compared to 71% of all Americans, according to a survey from Radio One and research firm Yankelovich.

LANHAM, MD: An estimated 68% of black Americans are online, compared to 71% of all Americans, according to a survey from Radio One and research firm Yankelovich. The survey recorded the habits and opinions of 3,400 African-Americans ranging in age from 13 to 74 years old, including several categories devoted to media and online consumption and usage.

Twenty-one percent of respondents reported that they shop for fun frequently, and 19% said they "have to have what they like even if it costs more than they would like to spend," according to the survey.

Looking at blacks' media usage, 84% of households have cable and 87% listen to the radio in a given week. On TV, 64% watch news or newsmagazines, 50% watch court shows, 46% watch entertainment shows, and 41% watch sports. Eighty-one percent watch black TV channels, but about 50% of those surveyed said they do not relate to the way black people are portrayed on black-focused TV shows.

The survey also gathered information on blacks' opinions on religion, education, and discrimination.

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