'Fringe' starts viral marketing campaign

J.J. Abrams is known for creative productions that lend themselves well to viral marketing, including the TV show 'Lost' and the movie 'Cloverfield.' His upcoming Fox show, 'Fringe,' is no exception.

J.J. Abrams is known for creative productions that lend themselves well to viral marketing, including the TV show Lost and the movie Cloverfield. His upcoming Fox show, Fringe, is no exception. The "Find the Pattern" campaign includes fake radio spots and ads on several Web sites to get fans excited about the show, which starts off as the FBI tries to figure out what happened to passengers who were exposed to a deadly chemical on a flight.

ImagineTheImpossibilities.com is the official site, and the Watch Fringe blog is also keeping tabs on the upcoming show. Fringe will debut on September 9. Already, DC Comics has partnered with Abrams to create a comic book prequel.

Also hot online:

Disney/Pixar powerhouse Wall-E is getting into the viral game with the Web site for Buy n Large, the fictional big box store from the animated film.

Another Fox show, So You Think You Can Dance, is encouraging fans to submit videos of their "Happy Dance."

The beta version of TidalTV has launched, allowing visitors to stream programs from CBS and other outlets, including the Food Network, HGTV, The Weather Channel, and National Geographic Channel.

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