BOSTON, MA: The Castle Group announced AOR relationships with the companies, ThirdAge, Yoghund, and Lotsa Helping Hands, in addition to winning accounts with JWT Boom and Philips Screw Innovation. As AOR, the Castle Group will develop ongoing PR campaigns for Yoghund, an organic frozen yogurt dog treat maker; ThirdAge, a Web site targeting mid-life adults; and Lotsa Helping Hands, an online tool supporting family caregivers. The Castle Group will oversee a national media relations campaign to promote a premium hardware line and the 75th anniversary of the Phillips screw. For JWT Boom, an integrated marketing firm targeting consumers over the age of 40, the agency will promote research presented at June's JWT LiveWire conference.
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