Selling your soul to Hell

A New Zealand pizza chain, Hell Pizza, lived up to its devilish name when it bought the soul of a 24-year-old man named Walter...

A New Zealand pizza chain, Hell Pizza, lived up to its devilish name when it bought the soul of a 24-year-old man named Walter Scott. Scott put his soul up for auction on the site Trade Me, saying "I can't see it, touch it or feel it, but I can sell it, so I'm going to palm it off to the highest bidder."

The site eventually took down the post because of complaints that it was offensive, but Hell Pizza contacted Scott after the auction was removed and offered him $3,800 for his soul, according to the Associated Press.

"The soul belongs to Hell, there is simply no better place for it," Rachael Allison, head of marketing for Hell Pizza, told the AP. "He was pretty delighted."

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