Rogers sticks to iPhone pricing

TORONTO: The iPhone is finally coming to Canada, courtesy of an exclusive agreement between Apple and Rogers Communications.

TORONTO: The iPhone is finally coming to Canada, courtesy of an exclusive agreement between Apple and Rogers Communications.

But while there has been a pent-up demand for the device north of the border, Rogers finds itself fielding media inquires about its iPhone pricing plans (Rob Pegoraro, the personal technology reporter for the Washington Post, for instance, called the Canadian plans “insultingly limited” in his blog).

One disgruntled iPhone fan has started an online petition at ruinediphone.com, complaining that Rogers has “screw[ed] our iPhone Canadian dream” because of expensive and restrictive plans, particularly when compared to AT&T in the US. So far, the online petition—which includes an open letter to Apple CEO Steve Jobs—has been signed by over 33,000 people. A printed copy of the petition will be delivered to Rogers headquarters in Toronto on July 11, the day of the iPhone launch.

Rogers spokesperson Liz Hamilton said the company will not respond to the petition; her messaging to media has focused on the fact that there are plans for every user. She told PRWeek that Rogers is monitoring customer feedback and, while there has been some irate consumers, she says the majority of them have one question: How they can get their hands on the device?

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