Alterian acquires Mediasurface

LONDON: Alterian, an integrated marketing platform provider, completed its acquisition of Mediasurface, the London-based Web content management software company. The combined company will trade as Alterian, and Alterian will continue to invest in Mediasurface's platforms, Morello and Immediacy, while integrating them into the Alterian Marketing Services Platform. The move will double the number of Alterian employees around the world and allow users to post information to the Alterian Web site without IT assistance.

LONDON: Alterian, an integrated marketing platform provider, completed its acquisition of Mediasurface, the London-based Web content management software company. The combined company will trade as Alterian, and Alterian will continue to invest in Mediasurface's platforms, Morello and Immediacy, while integrating them into the Alterian Marketing Services Platform. The move will double the number of Alterian employees around the world and allow users to post information to the Alterian Web site without IT assistance.

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