Le Pain Quotidien hires JS2 Communications

LOS ANGELES: Le Pain Quotidien, the bakery and café, hired JS2 Communications to handle PR for Southern California and media relations for local and national outlets. JS2's LA office will run the account, which went into effect June 1. JS2 will handle PR regarding Le pain Quotidien openings, promotions as Southern California locations, and community events. After winning the account, JS2 was also asked to submit a proposal for a strategic campaign in New York, said Rita Hollingsworth, VP of entertainment and lifestyle for JS2.

LOS ANGELES: Le Pain Quotidien, the bakery and café, hired JS2 Communications to handle PR for Southern California and media relations for local and national outlets. JS2's LA office will run the account, which went into effect June 1. JS2 will handle PR regarding Le pain Quotidien openings, promotions as Southern California locations, and community events. After winning the account, JS2 was also asked to submit a proposal for a strategic campaign in New York, said Rita Hollingsworth, VP of entertainment and lifestyle for JS2.

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