Olympic sponsorship to help 'Canada Post' tell 'modern' story

OTTAWA: Canada Post has signed on as a sponsor of its first Olympic Games in Canada, in part to support Vancouver organizers for their steadfast refusal to use taxpayer money to help pay for it.

OTTAWA: Canada Post has signed on as a sponsor of its first Olympic Games in Canada, in part to support Vancouver organizers for their steadfast refusal to use taxpayer money to help pay for it.

The four-year, $3-million official supplier agreement will see Canada Post design, produce, and sell more than a half a billion 2010 Winter Games-themed stamps, collectors' packages, and associated products. Canada Post also receives sponsorship rights for the Canadian Olympic team at the Beijing 2008 and London 2012 games.

The 1976 Summer Olympics in Montreal left the city drowning in debt; Canada Post didn't want to be associated with a similar outcome, said Cindy Daoust, manager of marketing and public relations at Canada Post. “[Organizing Committee] VANOC [Vancouver Organizing Committee] should be commended for [its] commitment to not leave Canadians saddled with a bill for this,” adds Daoust.

Daoust said Canada Post will use the Vancouver 2010 Olympics to “tell the story of the modern Post” including epost, its free electronic bill presentment service. Its two agency partners—Optimum Public Relations, and Porter Novelli, which works on epost—are expected to help communicate that story, she added.

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