High Road adopts a new lifestyle

TORONTO: Tech agency High Road Communications has launched a new division called Lifestyle.

TORONTO: Tech agency High Road Communications has launched a new division called Lifestyle. High Road Lifestyle is being spearheaded by senior partner Justin Creally.

“We had said we are not going to go beyond tech, but as we started doing more digital lifestyle work, we were getting a lot of calls and having to turn down a lot of stuff,” said Creally.

He said they realized if they wanted the company to continue to grow – as well as provide employees with different opportunities, the agency needed to expand its offering. So far, High Road Lifestyle is doing non-tech media relations for existing clients like LG Electronics and Universal Studios, and has just signed on three new clients.

A Fleishman-Hillard company, High Road has offices in Toronto, Ottawa, Montreal, and Vancouver, as well as a small satellite office in San Francisco.

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