“We had said we are not going to go beyond tech, but as we started doing more digital lifestyle work, we were getting a lot of calls and having to turn down a lot of stuff,” said Creally.
He said they realized if they wanted the company to continue to grow – as well as provide employees with different opportunities, the agency needed to expand its offering. So far, High Road Lifestyle is doing non-tech media relations for existing clients like LG Electronics and Universal Studios, and has just signed on three new clients.
A Fleishman-Hillard company, High Road has offices in Toronto, Ottawa, Montreal, and Vancouver, as well as a small satellite office in San Francisco.
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