Microsoft targets non-traditional gamers

Microsoft targets non-traditional gamers, A&E tries a rebrand, presidential contenders continue Hispanic outreach, and more.

Microsoft, makers of the Xbox gaming system and the super-popular Halo franchise, introduced a new strategy this week at the annual E3 convention aimed at broadening its appeal to mainstream consumers who don't think of themselves as gamers.

Rivals Sony and Nintendo announced new games and services at the conference, but failed to wow critics with their revised consumer strategies. Sony, however, began offering a video-downloading service on July 15, and announced that it will cut the price of the PlayStation 3 by $100. Activision, the maker of successful franchises such as Call of Duty 4 and Guitar Hero World Tour, disclosed its upcoming game lineup despite not participating in the conference.

Also:

Does capitalism need a PR makeover in the given economic climate? A Los Angeles Times analysis looks at Americans' current perceptions of free markets.

New York's Daily News and Post tabloids consider the unthinkable – working together.

A&E tries to rebrand itself as a grittier network with the debut of The Cleaner.

Rumors fly that Michael Arrington is selling TechCrunch to News Corp.

CNN analyzes the effectiveness of the presidential contenders' overtures to the Hispanic community.

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