General Mills Canada to support Canadian Olympic athletes

VANCOUVER: General Mills Canada recently entered into a supplier agreement with the Vancouver Organizing Committee(VANOC) for the 2010 Olympic and Paralympic Winter Games. The sponsorship agreement gives General Mills Canada exclusive rights in the cereal and unprepared grocery products category for the 2010 Winter Games, as well as sponsorship rights for the Canadian Olympic team for Beijing 2008, Vancouver 2010, and London 2012. Sponsored Canadian athletes will appear on General Mills cereal boxes throughout Canada.

VANCOUVER: General Mills Canada recently entered into a supplier agreement with the Vancouver Organizing Committee(VANOC) for the 2010 Olympic and Paralympic Winter Games. The sponsorship agreement gives General Mills Canada exclusive rights in the cereal and unprepared grocery products category for the 2010 Winter Games, as well as sponsorship rights for the Canadian Olympic team for Beijing 2008, Vancouver 2010, and London 2012. Sponsored Canadian athletes will appear on General Mills cereal boxes throughout Canada.

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