How are you beating the heat?

It's supposed to get up to 90 degrees today in New York, and up to 93 degrees in Salt Lake City, Utah, home of

It's supposed to get up to 90 degrees today in New York, and up to 93 degrees in Salt Lake City, Utah, home of Richter7, an advertising and PR agency. The 40-person agency issued a "No Pants Policy" for the 30 days between July 15 and Aug. 15, encouraging employees to wear shorts, capris, skorts, kilts, or anything but long pants, even in meetings with clients. Offenders will be fined a quarter for wearing long pants.

"We see this as a fun way to beat the heat," said Dave Newbold, president of Richter7. "I don't know of any other company that has actually insisted that all employees not wear long pants to cool down, but it's in keeping with our motto to disrupt the status quo." Additionally, the company is buying one pair of shorts for each employee, and will provide frozen snacks if the temperature tops 100 degrees.

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