SAN FRANCISCO: MySpace has embarked on talks with several tech-focused agencies, according to several industry sources.
It is unclear whether the nature of the work sought includes the potential for an agency becoming a full-fledged AOR partner to the social network or if it would be a project relationship to help the site launch new features and platforms. According to one source, the review has been ongoing for more than a month.
A spokesperson for MySpace declined to comment. Two agencies that MySpace currently works with are Edelman and SparkPR, both of which declined to comment. Edelman has worked with the site since 2005, while Spark was enlisted this year to work on its developer platform, according to the agency's Web site.
Earlier this year, MySpace, which is owned by Rupert Murdoch's News Corporation, unveiled a partnership with the industry's top three music labels to launch MySpace Music, a digital community to compete with Apple's iTunes, according to news reports. Additionally, the social network has recently expanded its global music platform by partnering with Vodafone.
Last month the social network launched a redesign to appeal to new markets and shake off its image as an adolescent-only zone, particularly as its main rival Facebook has gained substantial ground. MySpace, which has 117 million-plus accounts, has previously said it wants to increase its users over 35.