Ogilvy renews multimillion-dollar heart health campaign

BETHESDA, MD: The National Heart, Lung, and Blood Institute renewed two multi-year contracts worth nearly $10 million, including the organization's well-known The Heart Truth campaign, with Ogilvy PR Worldwide after a competitive bidding process.

BETHESDA, MD: The National Heart, Lung, and Blood Institute renewed two multi-year contracts worth nearly $10 million, including the organization's well-known The Heart Truth campaign, with Ogilvy PR Worldwide after a competitive bidding process.

The two contracts awarded to the agency included a three-year, $6.4 million contract for The Heart Truth campaign, and another four-year, $3.2 million contract to provide media relations and communications support, according to Jennifer Wayman, EVP of Ogilvy's social marketing practice.

The contracts were officially awarded in May after an RFP, though only now made public, said Ann Taubenheim, the NHLBI project director for the campaign. She declined to disclose the number or names of other agencies that pitched.

This is Ogilvy's third straight renewal for both contracts.

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