Interview: Ann Moravick

Ann Moravick, director of global healthcare and brand advocacy at Ketchum, spoke with PRWeek about the role of influencers in healthcare communications, how the PR industry has changed its messaging to better reach target audiences, and what Ketchum is doing to blend the health, consumer, and brand practices to better serve its clients.

Ann Moravick, director of global healthcare and brand advocacy at Ketchum, spoke with PRWeek about the role of influencers in healthcare communications, how the PR industry has changed its messaging to better reach target audiences, and what Ketchum is doing to blend the health, consumer, and brand practices to better serve its clients.

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