Publicis acquires South Korean marketing agency

PARIS: Publicis Groupe has acquired South Korean digital marketing agency, Portfolio. The agency will become part of Publicis Modem, the digital arm of the Publicis Worldwide network, and will be rebranded as Publicis Modem Korea. Publicis Modem maintains additional Asia offices in Hong Kong, Beijing, Taiwan, and other locations. Portfolio's client list includes Microsoft Korea, Prudential, and Marriott International. Heewoon Park, founder and CEO of Portfolio, will continue to lead the agency.

PARIS: Publicis Groupe has acquired South Korean digital marketing agency, Portfolio. The agency will become part of Publicis Modem, the digital arm of the Publicis Worldwide network, and will be rebranded as Publicis Modem Korea. Publicis Modem maintains additional Asia offices in Hong Kong, Beijing, Taiwan, and other locations. Portfolio's client list includes Microsoft Korea, Prudential, and Marriott International. Heewoon Park, founder and CEO of Portfolio, will continue to lead the agency.

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