Maloney & Fox rebrands after 10 years

NEW YORK: Maloney & Fox, to celebrate its 10th anniversary, rebranded itself to show the evolution of the company's vision, staff, clients, and project list. On July 15, M&F introduced a new logo, Web site, and blog, and it tapped singer-songwriter Lauren Zettler to pen several original songs for the site. "As an agency, we were looking for a new direction, and we believe that our new branding combines creativity with a bent sense of humor," said founding partner Brian Maloney. The new logo is after the jump.

NEW YORK: Maloney & Fox, to celebrate its 10th anniversary, rebranded itself to show the evolution of the company's vision, staff, clients, and project list. On July 15, M&F introduced a new logo, Web site, and blog, and it tapped singer-songwriter Lauren Zettler to pen several original songs for the site. "As an agency, we were looking for a new direction, and we believe that our new branding combines creativity with a bent sense of humor," said founding partner Brian Maloney. The new logo is after the jump.

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