Microsoft to change strategy after failed Yahoo takeover

Microsoft will attempt to improve Vista's image, Comcast reaches out to unhappy customers, Stephen King promotes new book with Web video, and more.

Microsoft CFO Chris Liddell told investors on Thursday that the odds of his company taking over Yahoo are "so small as to be essentially negligible," while other executives said a takeover will not happen, the Los Angeles Times reported. However, investors in the software company are losing patience and looking for a new strategy to boost the company in the same way a Yahoo acquisition might have.

Microsoft plans to reassure investors by kicking off a marketing campaign to improve public perception of the Windows Vista operating system, according to the LA Times. Meanwhile, Microsoft also plans to release Windows 7 on time, within three years of the 2006 Vista release.

Also:

Comcast reaches out to customers who complain about the company online.

To promote his upcoming book of short stories, Just After Sunset, Stephen King created an online video series based on one of the tales.

Advisers for Sen. John McCain (R-AZ) reported that the presidential nominee may soon pick his running mate, in an attempt to get media attention after Sen. Barack Obama's (D-IL) Europe trip and before the Olympics kick off on Aug. 8.

Meanwhile, Obama dominates numerous news cycles as he makes his way across Europe.

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