The 2008 election's version of 'soccer moms'

What is the key voting bloc that both Obama and McCain should target with their messaging? Some pollsters say that, unlike previous presidential elections cycles filled with talk about "soccer moms" and "NASCAR dads," the most important swing voters of 2008 may be women in their 50s or 60s without a college education, Bloomberg reports.

What is the key voting bloc that both Obama and McCain should target with their messaging? Some pollsters say that, unlike previous presidential elections cycles filled with talk about “soccer moms” and “NASCAR dads,” the most important swing voters of 2008 may be women in their 50s or 60s without a college education, Bloomberg reports.

 

This group lacks a catchy name as of yet, though they do fall in the Baby Boom demographic, for which so many PR firms are developing specialized practices. Perhaps if the candidates' messaging and platforms do indeed begin working to appeal to this group, there may be opportunities for companies to tie-in their promotional efforts in some way.

 

For the moment, McCain holds a slight lead in polls measuring this group, which is generally concerned most about “security.” Perhaps Obama's big tour of Europe and the attendant – critics say fawning – press coverage will help Obama woo this crowd, though. A roundup of press coverage indicates Obama's international diplomacy tour has gone well, capped off with a speech in Berlin before an estimated 200,000 people.

 

But are US voters impressed? Not all of them, the AP reports.

 

Also on the Trail:

Media speculation mounts that McCain's VP pick may come soon, before public attention shifts to the Olympics.

 

Both candidates fine tune their pitch, pronunciation for Hispanic voters. But Obama may be winning the battle for them, according to report.

 

Obama campaign posts far more videos on YouTube than McCain.

 

RNC creates Web toolbar that lets adopters raise money for the party while going about their regular, everyday Internet activities.

 

 

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