MediaMiser signs three new accounts

OTTAWA: MediaMiser signed three new clients: Elections Canada, Future Shop, and Johnson & Johnson's over-the-counter group. Budgets were not disclosed.

OTTAWA: MediaMiser signed three new clients: Elections Canada, Future Shop, and Johnson & Johnson's over-the-counter group. Budgets were not disclosed.

All three of the companies will take advantage of the firm's media analysis and PR measurement solutions.

“In each of those cases, the clients already had well established media monitoring programs in place. So even though they are receiving the right information, it is a case of, ‘What do we do with this now?'” explained Martin Lyster, partner of the five-year-old firm, which recently doubled its office space and employee count (to 15 full-time).

He said MediaMiser will help the new clients analyze their media coverage, as well as measure “the impact of what they are doing and how they are being represented in the media.”

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