Best use of mobile devices, enhancing IR efforts, more

How can we make the most of mobile devices?

Mobile devices
How can we make the most of mobile devices?
"Business applications for mobile devices are changing the way consumers shop, relax, and come up to speed on a company, product, or topic," says Lori Wilson of Funnel Incorporated. "Now is the time to start thinking about how you are being perceived in this realm."

Maps, guided tours, and real-time data are now available via mobile devices, she adds, making it easier than ever to educate an audience on the go.

"Designing for mobile devices requires an eye for crisp, clean images and text," Wilson notes. "Keep image and font styles consistent and readable on a small scale. The pan and zoom functions allow you to zero in on an area of interest, so keep content engaging yet simple."

Currently, many flash-based Web sites cannot be displayed on mobile devices, which can frustrate users. Remember that design guidelines on mobile devices vary, and one Web browser does not fit all, so be sure to test on a variety of devices before launching, she advises.

Investor relations
How can I enhance our firm's IR communications?

"Begin by assessing the communication skills of your senior IR staff," says Terri Ammerman, president and CEO of The Ammerman Experience. "Provide suggestions on how to build on their strengths and eliminate or minimize any weaknesses."

Help develop messages for a variety of financial communications, such as analyst calls and interviews with business media, she adds. Make sure key message points and topics will capture audience attention.

"And don't overlook the importance of Q&A," Ammerman emphasizes. "It's a critical component of financial communications."

Allocate time to practice fielding questions, she advises. Develop Q&A strategies, such as using questions as a springboard to your agenda and how to handle difficult queries and audiences.

Podcasts and radio
Is podcasting hurting traditional radio's popularity?
Consumers continue to count on radio for their local news, traffic, and weather, notes Lynn Harris Medcalf, EVP and co-founder of News Generation.

"Television's arrival brought dire predictions of the end of radio's relevancy," she continues, "but radio adapted, maintained, and even grew its audience."

Then cable and the Web came along, and media pundits again predicted radio's demise. "But radio adopted by streaming online content, among other things, to extend its listening audience and brand," Medcalf says.

Now MP3 players have media analysts predicting radio's demise. Again, radio is responding by providing things listeners get best from radio, like local and breaking news, weather, traffic, and special listener programs.

"By providing streaming and MP3 downloads,"

Medcalf explains, "radio is embracing the very technology that was said to mean its downfall."

Send your questions to:
toolbox@prweek.com. Please contact Beth Krietsch if you are interestd in contributing to PR Toolbox or to suggest ideas for future columns.

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