ESPN to expand its digital offerings

ESPN plans network of action sport Web sites, JetBlue makes its terminal stand out, Scrabulous fans outraged at cancelation, and more.

ESPN plans to launch an online network of Web sites in the fall called the ESPN Action Sports Network, which will target fans of action sports like skateboarding, snowboarding, and surfing. The network aims to offer coverage of events that tend to be unavailable on mainstream television. Other offerings include a number of original digital programs, as well as the opportunity for people to upload their own action sports videos to share with other extreme sports enthusiasts.

ESPN developed the EXPN.com Web site last year to offer daily content relating to extreme sports, the LA Times reports. That site will become part of ESPN's new network. In addition, ESPN has signed deals with a number of action-sports-related Web sites in order to facilitate cross-promotion and share content.

Also:

The Interpublic Group reports increased revenues in its Constituency Management Group, which contains its PR agencies.

The New York Times reports on restaurant chains' struggle to maintain customer loyalty as food prices rise and consumers continue belt tightening. Many are forced to close, particularly perhaps those unable to differentiate their brand.

Scrabulous fans respond with discontent after the game became unavailable to Facebook users in the US and Canada.

As people arrive earlier to airports these days and airlines often serve less food on their flights, JetBlue looks to make its terminal stand out from the others at JFK airport through a unique set of food and retail offerings.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.