Mervyns hires Joele Frank for comms following bankruptcy

HAYWARD, CA: Retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing.

HAYWARD, CA: Retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing. The California-based department company with stores throughout the Southwest, said yesterday, July 29, that it had filed for Chapter 11.

The agency is conducting proactive outreach to key vendors and investors via letters, e-mails, a restructuring hotline, and a section on the company's Web site outlining the restructure, according to Andrew Siegel, a managing director at Joele Frank, Wilkinson Brimmer Katcher. The team also provided employees in the stores with communications materials to help address consumers who may have questions about the restructuring.

"Our message is business as usual, and customers can continue to expect the same thing," Siegel said. "[Vendors] are comforted that the company has a $465 million dollar dip [once court approved] with cash from operations to provide financing throughout the filing process."

The agency will continue to update company stakeholders, customers, employees, investors, and landlords through Web updates and letters.

According to Roy Berces, senior manager of communications at Mervyns, Kurtzman Carson Consultants (KCC) is serving as a claims and noticing agent on the case.

“We're well-advised,” Berces said.

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