Splendia names AMPR as AOR

MIAMI, FL: Splendia, the international hotel booking Web site, hired Andria Mitsakos Public Relations (AMPR) to serve as its AOR for North and South America, effective July 1. AMPR will focus on the launch of the brand in these markets, provide strategy to connect with new hotel affiliates, employing such tactics as media relations, online marketing, Web 2.0, special events, and promotions with "like-minded" companies. AMPR will also assist with Splendia's marketing and sales department. One of AMPR's first projects will be the launch of a new loyalty programs for hoteliers and general consumers, in addition to a travel agent affiliate program.

MIAMI, FL: Splendia, the international hotel booking Web site, hired Andria Mitsakos Public Relations (AMPR) to serve as its AOR for North and South America, effective July 1. AMPR will focus on the launch of the brand in these markets, provide strategy to connect with new hotel affiliates, employing such tactics as media relations, online marketing, Web 2.0, special events, and promotions with "like-minded" companies. AMPR will also assist with Splendia's marketing and sales department. One of AMPR's first projects will be the launch of a new loyalty programs for hoteliers and general consumers, in addition to a travel agent affiliate program.

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