IPG acquires strategic interest in Huge

NEW YORK: The Interpublic Group announced July 30 that it has reached an agreement to acquire a strategic interest in independent interactive agency Huge. The deal’s financial terms were not disclosed. Huge, which has 130 employees in offices in New York, Los Angeles, Atlanta, and London, works with clients including Ikea, JetBlue, NutriSystem, Scholastic, and Warner Music Group. Huge partners David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro will continue to lead the agency.

NEW YORK: The Interpublic Group announced July 30 that it has reached an agreement to acquire a strategic interest in independent interactive agency Huge. The deal’s financial terms were not disclosed. Huge, which has 130 employees in offices in New York, Los Angeles, Atlanta, and London, works with clients including Ikea, JetBlue, NutriSystem, Scholastic, and Warner Music Group. Huge partners David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro will continue to lead the agency.

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