Friday night, during the Olympics opening ceremony – “textbook PR timing” - John Edwards confessed to his extramarital affair with Rielle Hunter in an interview on Nightline. While the story - illegitimate child, wife battling cancer - could be deemed media bait, outlets like The New York Times say they were more focused on the “reticence of mainstream media.”
Major news outlets had rebuffed news of the affair while The National Enquirer reported on it way back in October. CNN, among other outlets, claim that it looked into story but didn't believe there was enough evidence to air it.
Barack Obama will announce his choice for VP via text messaging. According to The Washington Post, the timing – two weeks before the Democratic National Convention – provides followers with enough time to virally spread the message, and the method provides Obama with a continued technological edge against McCain.
America's beef continues to fight image problems as Whole Foods issued a regional beef recall after an E. Coli outbreak.
On September 16, Martha Stewart will participate in a comedy TV series that mocks her. Whatever, Martha! will be co-hosted by her daughter and the daughter of the chairman of Martha Stewart Living Omnimedia.
Russia's fight with Georgia extends to the Internet with cyber warfare, according to the UK's Telegraph.