WASHINGTON: The Alliance for American Manufacturing (AAM) is currently seeking an AOR to oversee both creative and PR responsibilities for the nonprofit.
AAM is a non-partisan organization that promotes policy solutions. It is supported by the United Steelworkers and other leading manufacturers, including the United States Steel Corporation.
“We're considering our long-term options [with a new agency],” said Scott Paul, executive director at the AAM. “If we were to hire someone, it would be [to provide support for] strategic communications, counsel, and creative work.”
The group is interviewing firms, though Paul declined to name them. The new AOR search began in June 2008 when the AAM's relationship with Glover Park Group ended. Glover Park, which was the lead firm from April 2007, declined comment.
One challenge the new agency would face would be helping the AAM create projects that would prompt consumers to re-evaluate “the undeservedly low rep[utation] of manufacturers in this country,” Paul explained.
In the interim, the AAM retained the services of communications firm Tricom Associates to assist on a project basis until the end of August.
With an eye on the ongoing race for the White House, the nonprofit will roll out a national series of town halls through the presidential election to generate enough buzz that politicos will feel compelled to respond, Paul said.
“Every community feels their set of problems is unique,” added Paul. “[But], many are influenced by the China juggernaut. We try to help connect the dots.”
Tricom is assisting on interweaving these issues, such as recently released statistics from a report on China and US job loss, into the first town hall on August 21 in Denver, which was timed with the Democratic National Convention, to be held August 25-28.