Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers. They want "green" products from "good" companies, despite the fact that there are few standards for either. And while consumers want companies to act environmentally responsibly, they are skeptical about companies' green pronouncements, meaning that companies tend to be guilty until proven innocent, from a green communications perspective. This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers. They want "green” products from "good" companies, despite the fact that there are few standards for either. And while consumers want companies to act environmentally responsibly, they are skeptical about companies' green pronouncements, meaning that companies tend to be guilty until proven innocent, from a green communications perspective. This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

Featured speakers:

Joel Makower, co-founder and executive editor, Greener World Media

Carmelle Druchniak, senior communications manager, Stonyfield Farm

Drew McGowan, group manager, marketing communications, Brita, Clorox Company

Moderated by:
Keith O'Brien
, editor-in-chief, PRWeek

Date: Monday, September 29
Time: 1:00pm est/10:00am pst

Click here for more information and to register for FREE.

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