NBC reports record-breaking numbers for Web traffic

Olympics aid NBC's numbers; Anheuser-Busch promotes a green message; Daily Candy continues to deliver; and more.

NBC might be the real winner coming out of the Olympic Games in Beijing. The New York Times reports that the network's success was helped by convincing top US athletes like Michael Phelps and Shawn Johnson to perform live.

The Times notes: "It was a success represented by record viewer totals of more than 200 million people, a surge in ad sales that guaranteed a profit of more than $100 million, and probably the best word of mouth about any Olympics coverage in a generation."

Online viewership, for NBC and Yahoo, soared and NBC reported record-breaking numbers this month.

Also:

Edo Interactive will step up the bid to reach millennials with the September 1 launch of Facecard.com, a prepaid credit card site that allows retailers to send "prewards," which are $2 and $3 gifts, to the demographic.

Top-ranked tennis player Rafael Nadal will introduce a new image - a more mature look - at the US Open as part of a larger strategy to market the Spanish athlete.

Anheuser-Busch continues to demonstrate its green messaging.

The newly acquired Daily Candy enterprise is "still a force to reckoned with," says the Los Angeles Times.

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