Denver's pre-DNC moves rocky at best

Denver has prepared for its big moment in the spotlight for months. The Mile High City's goal was to be nothing less than spic-and-span when it hosted the Democratic National Convention. After all, with all those delegates and international journalists walking around, how embarrassing would it have been if a panhandler, desperately in need of a haircut, was seen begging on the street?

Denver has prepared for its big moment in the spotlight for months. The Mile High City's goal was to be nothing less than spic-and-span when it hosted the Democratic National Convention. After all, with all those delegates and international journalists walking around, how embarrassing would it have been if a panhandler, desperately in need of a haircut, was seen begging on the street?

Luckily, a local salon was kind enough to offer haircuts for the homeless before the Convention, according to several media reports. The Colorado Coalition for the Homeless continued the Cinderella treatment, giving away movie tickets and passes to the Denver Zoo so the homeless could enjoy a day trip; and reportedly, local shelters extended hours and added TVs so all the people without homes could watch the festivities – of course, far from the eyes of VIPs.

Taking a page out of China's Olympic playbook, Denver decided to clean house by shoving all of its dirty laundry into the closets. This shortsighted approach meant that the city eschewed the opportunity to make real, long-term changes it could have bragged about for eons.

Pretend it's not there and people won't talk about it. But in the end, the hair will grow back, the passes will be redeemed, and the street-corner sound of a couple of coins rattling in a homeless person's cup will return.

PR Play Rating:

1 - Clueless

2-Ill-advised

3-On the right track

4-Savvy

5-Ingenious

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