Virgin America introduces 'Entourage Air' for JFK-Vegas route

NEW YORK: Virgin America will introduce "Entourage Air," its JFK to Las Vegas route, on September 4, and celebrate the debut of HBO programming on its in-flight entertainment systems, with a party for the media and bloggers featuring the cast of HBO's Entourage.

NEW YORK: Virgin America will introduce "Entourage Air," its JFK to Las Vegas route, on September 4, and celebrate the debut of HBO programming on its in-flight entertainment systems, with a party for the media and bloggers featuring the cast of HBO's Entourage. The event, organized with Virgin America's AOR Ogilvy PR, will be followed by the route's inaugural flight, including a screening of the season five premiere of Entourage for the media crowd.

The target audience for the new route is "younger, more urban, tech-savvy travelers who are looking for more of an upscale experience," said Abby Lunardini, director of corporate communications for Virgin America, which aligns with HBO's audience for Entourage, with a new season starting September 7.

"HBO is famous for creating cutting-edge content," Lunardini said, "and that is certainly aligning with the Virgin America brand as we try to reinvent the US travel experience and make it different and a little better."

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