NFL Play 60 promotes active kids

The NFL kicked off the second phase of its kids' health and fitness initiative, Play 60, with a Play 60 NFL Clinic in Central Park...

The NFL kicked off the second phase of its kids' health and fitness initiative, Play 60, with a Play 60 NFL Clinic in Central Park on September 3 and 4. New York and New Jersey public school students were treated to clinics from former NFL players, including Jamal Anderson, Rodney Hampton, and Bart Oates (photos after the jump).


Play 60 officially launched in April around the NFL Draft, with the first clinic held in Central Park, and an essay contest for kids to write about staying active.

The PR for the campaign, which encourages kids to be active for at least 60 minutes a day, was handled in-house by the NFL, with support from Nike and the New York Sports Commission.



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