Those strategies will help illustrate the fact that Arizona “isn't just about golf, but also offers culinary tourism and adventure travel,” said Marsha Mowers, PR and communications manager for Vision/Co. The City of Houston also recently awarded a media relations contract to Vision/Co, and the firm also works with New York City.
In 2006, Arizona attracted nearly 500,000 Canadian visitors, a 17% increase over 2005. Those visitors stayed an average of 15 nights, and combined spent more than $473 million in the state.
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